What is CBT-I?

CBT-I (Cognitive Behavioral Therapy for Insomnia) is a proven, drug-free way to overcome long-term sleep problems. Instead of masking symptoms, CBT-I helps you retrain your mind and body for natural, refreshing sleep.

How it works

  • Understand your sleep: Learn what fuels insomnia and how to break the cycle.

  • Reset your habits: Use practical strategies to strengthen your body’s sleep cues.

  • Calm your mind: Replace racing thoughts and worries with techniques that support rest.

  • Build lasting change: Create a healthier sleep routine that works for the long run.

Why choose CBT-I?

  • Clinically proven: Recommended by leading medical organizations as the first-line treatment for insomnia.

  • Long-lasting: Works better than sleep medication in maintaining results over time.

  • Safe & natural: No side effects, no dependency—just better sleep.

    Several leading health and medical organizations formally recommend and use CBT-I as the first-line treatment for chronic insomnia:

    • American College of Physicians (ACP) – 2016 clinical guidelines recommend CBT-I as the initial treatment for all adults with chronic insomnia, ahead of sleep medication.

    • American Academy of Sleep Medicine (AASM) – endorses CBT-I as the standard of care for insomnia.

    • National Institute for Health and Care Excellence (NICE, UK) – guidelines recommend CBT-I as a first-choice treatment for persistent insomnia.

    • World Health Organization (WHO) – recognizes CBT approaches, including CBT-I, as effective non-drug treatments for mental and sleep disorders.

    • National Institutes of Health (NIH, US) – consensus statements highlight CBT-I as safe, effective, and durable.

    • European Sleep Research Society (ESRS) – also recommends CBT-I as the primary therapy for chronic insomnia.

    In practice, CBT-I is used in sleep clinics, hospitals, primary care, and increasingly through digital health platforms and apps.

A sailboat on a calm body of water during sunset or sunrise with clouds in the sky.

Sleep is the body’s natural way of restoring and recharging—essential for both physical health and mental wellbeing. It supports:

  • Brain function & focus: Sleep strengthens memory, learning, concentration, and decision-making.

  • Emotional balance: Quality sleep helps regulate mood, resilience, and stress levels.

  • Physical health: It supports heart health, immune function, metabolism, and hormone balance.

  • Recovery & repair: During deep sleep, the body repairs muscles, tissues, and even cleans out toxins from the brain.

  • Performance & energy: Better sleep means sharper thinking, quicker reaction times, and more sustained energy through the day.